The GM
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For owner-operators with too many hats

An AI General Manager and team that actually do the work.

You're running sales, accounting, scheduling, and customer service. The GM takes half of it off your plate — and he brings a staff of AI employees who know your business cold.

Put your GM to work in 10 minutesMeet the team ↓

Free to try — no credit card required.

What owners hand off

You don't have to figure out what to ask.

Pick your kind of business — here's what your GM takes off your plate. Connect your books and tools, and it brings you the work.

“Chase the customers who owe me.”
Pulls overdue invoices from QuickBooks and drafts the follow-ups.
“Follow up the quotes that went quiet.”
Spots no-reply quotes in Jobber and writes the nudge that wins the job.
“Invoice this week's jobs.”
Turns completed Jobber jobs into ready-to-send invoices.
“Where am I losing money?”
Reads your P&L and points at the leaks, in plain English.
“Plan my week before Monday.”
Today's schedule, who's overdue, and what needs a call.
“Get more reviews.”
Asks happy customers for a Google review, automatically.
Custom agent
Build an Operations Manager
Knows your crews, rates, and service area — runs scheduling and quoting your way.
The GM for Trade Services
thegm.app — work
Should I raise my rate from $89 to $99? Worried about losing customers.
Good question — let me check your Jobber jobs and QuickBooks margins, then pull the team.
Operations Manager
Jobber: 138 jobs in 90 days, only 2 rate pushbacks. Demand's strong — you've got room.
Finance Analyst
QuickBooks: you net ~$36/job now (41% margin). At $99 that's ~$45 — about +$1,240/mo at your volume.
Verdict: raise to $99 for new customers, grandfather existing ones 6 months. ~25% margin lift with near-zero churn risk. Building your scenario sheet now.
Rate_Change_Scenarios.xlsxReady ↓

Connected

Your analysts do the analytics.

That wasn't a guess — it was your books and your jobs. The analytics muscle of a finance team, without the finance team.

QuickBooksJobberSquareGoogle
See what your team reads ↓
Builds the spreadsheetPublishes the pageSends the briefRuns the planChases the invoiceDrafts every email

The team

You're not hiring one AI.
You're hiring a staff.

When a decision matters — pricing, spending, where to find the next customer — The GM convenes the team. You watch them confer, each through their own lens, and then the GM makes the call. One business brain, five sets of eyes.

The GM
Your co-owner — makes the final call
FA
Finance Analyst
Margins, cash flow, pricing — does the math actually work?
MA
Marketing Analyst
Customers, offers, channels — what actually brings people in.
EA
Executive Assistant
Your time, the logistics, the follow-ups nobody remembers.
DA
Data Analyst
What the numbers actually say — and what's missing.

They all know your business — your customers, your prices, your goals — and you name every one of them. A staff like this runs $20K a month in salaries. Yours costs less than your phone bill.

Connected

They don't just know your business.
They can see it.

Connect the tools you already run on and your team works from the real thing — read-only, always yours. No more catching them up.

QuickBooks
Your books

P&L, cash flow, expenses, and who's overdue — so your team knows whether you're actually making money, not just busy.

Jobber
Your jobs

Schedule, jobs, quotes, and invoices — so your day gets briefed, quotes get followed up, and overdue invoices get chased.

Square
Your sales

Sales, best-sellers, inventory, and open invoices — so you know what's selling, what's running low, and who still owes you.

Google
Sheets & Drive

Builds live forecasts and trackers as real Google Sheets you can open, edit, and share.

Read-only, and revocable anytime. Your GM uses what it sees to brief your day, chase overdue invoices, and tell you straight whether you're making money.

Day one

Real work, not advice.

Draft a customer message
Categorize a bill
Weekly business review
Write a job post
Convene the team on a big decision
+
New skill shipped every Friday

Early customers

Owners are already handing it off.

“Thinking about analyzing my profit and loss or balance sheet gave me anxiety. Now I have an AI financial analyst constantly watching my books to tell me where I could be improving profit.”
MMichael P.Pest Control
“The Jobber integration has been a game-changer. I am on the road, can pull my phone out and just text with my AI agent. She tells me exactly what my schedule is and even told me about overdue invoices on a job I was headed out to later that day. Collected on those during the job!”
AAustin P.Window Cleaning
“I used to just use AI like a search engine for my business. With The GM, I actually built my Amazon storefront, and it looks fantastic. I don't know how to code that, it just did it all for me!”
SSean K.Retail

ChatGPT doesn't know your business.
The GM does.

A 10-minute structured interview captures who you are, who your customers are, the tools you use, and the tasks you hate. Every piece of work your GM ever produces is built on that foundation — and he remembers everything you teach him.

Start the 10-minute setup

Free to try — no credit card required.