The GM
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For owner-operators with too many hats

The AI co-owner your small business never had.

You're running sales, accounting, scheduling, and customer service. The GM takes half of it off your plate — and he brings a staff of four who know your business cold.

Set up your GM in 10 minutesMeet the team ↓

No credit card. 7-day free trial when ready.

thegm.app — work
Should I raise my service rate from $89 to $109? Worried about losing customers.
Good question for the team — pulling in finance and marketing.
Verdict: raise to $109 for new customers, grandfather existing ones for 6 months. That's a 26% margin lift with near-zero churn risk. Building you the scenario sheet now.
Rate_Change_Scenarios.xlsxReady ↓
Builds the spreadsheetPublishes the pageSends the briefRuns the planChases the invoiceDrafts every email

The team

You're not hiring one AI.
You're hiring a staff.

When a decision matters — pricing, spending, where to find the next customer — The GM convenes the team. You watch them confer, each through their own lens, and then the GM makes the call. One business brain, five sets of eyes.

The GM
Your co-owner — makes the final call
FA
Finance Analyst
Margins, cash flow, pricing — does the math actually work?
MA
Marketing Analyst
Customers, offers, channels — what actually brings people in.
EA
Executive Assistant
Your time, the logistics, the follow-ups nobody remembers.
DA
Data Analyst
What the numbers actually say — and what's missing.

They all know your business — your customers, your prices, your goals — and you name every one of them. A staff like this runs $20K a month in salaries. Yours costs less than your phone bill.

Day one

Real work, not advice.

Draft a customer message
Categorize a bill
Weekly business review
Write a job post
Convene the team on a big decision
+
New skill shipped every Friday

ChatGPT doesn't know your business.
The GM does.

A 10-minute structured interview captures who you are, who your customers are, the tools you use, and the tasks you hate. Every piece of work your GM ever produces is built on that foundation — and he remembers everything you teach him.

Start the 10-minute setup